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Jumbo, a leading company in global destination management (DMC), has refreshed its corporate identity to accompany a new strategic phase within the Alpitour World group, reinforcing its international positioning and commitment to innovation. 

The new visual identity incorporates the infinity symbol, an element that represents both the wide range of services offered by the company and its strategic approach: empowering the destinations of its clients by providing them with the tools necessary to design unique experiences. The redesign also reflects the company’s flexibility and adaptability in responding to the specific needs of each tour operator in the markets it serves. 

“The change is not only visual, it is also strategic. The new brand image is a manifestation of our evolution. It reflects both our ability to offer infinite solutions and our connection with the Alpitour World group, which allows us to provide a more global and personalized approach to our clients,” says Emilio Rivas, Managing Director of Jumbo. 

Gabriel Fiol, Global Commercial & Marketing Director of Jumbo, adds: “At Jumbo, we have always focused on offering our clients a proposal that allows them to diversify their offerings and empower them to adapt to an increasingly globalized and dynamic tourism market. With our new identity and the concept of infinity that now represents us, we solidify our commitment to innovation and personalization. Each of our destinations is an opportunity for our partners to offer memorable experiences.” 

The new identity will be gradually implemented across the more than 36 destinations where the company operates, as part of its process of evolution and international growth. The commitment to versatility is one of the key pillars that has enabled Jumbo to position itself as an indispensable ally for tour operators and travel agencies in all aspects of destination management services.