{"id":9405,"date":"2022-07-05T12:27:41","date_gmt":"2022-07-05T11:27:41","guid":{"rendered":"https:\/\/jumbotours.com\/?p=9405"},"modified":"2022-07-05T13:36:11","modified_gmt":"2022-07-05T12:36:11","slug":"asi-ha-reorganizado-sus-marcas-el-turoperador-alpitour","status":"publish","type":"post","link":"https:\/\/jumbotours.com\/es\/asi-ha-reorganizado-sus-marcas-el-turoperador-alpitour\/","title":{"rendered":"As\u00ed ha reorganizado sus marcas el turoperador Alpitour"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n<div class=\"before-body\">\n<p>En los \u00faltimos a\u00f1os, el grupo vertical italiano <a href=\"https:\/\/www.alpitour.it\">Alpitour Group<\/a> ha evolucionado adquiriendo una serie de compa\u00f1\u00edas y turoperadores, de modo que este \u00abmix\u00bb de marcas hac\u00eda demasiado complicada su identificaci\u00f3n en el mercado. Por ello, la compa\u00f1\u00eda acaba de lanzar &#8216;Trevolution&#8217;, un proyecto de reorganizaci\u00f3n de estas insignias por segmentos de clientes que ha dado lugar a tres cl\u00fasteres y una estructura m\u00e1s flexible, que pone en valor el <em>how know<\/em> de las marcas y permite a los clientes y agencias de viajes <strong>conocer \u00abqu\u00e9 se va a encontrar en cada una de ellas\u00bb,<\/strong> explic\u00f3 Gin\u00e9s Mart\u00ednez, CEO de <a href=\"https:\/\/testwww.jumbotours.com\">Jumbo Tours<\/a> durante el acto de presentaci\u00f3n de esta nueva estrategia, celebrado ayer en el Hotel Nixe Palace de Palma.<\/p>\n<\/div>\n<div class=\"body\">\n<p>\u00abEn el negocio de la Turoperaci\u00f3n hemos hecho una divisi\u00f3n de todas nuestras marcas, qued\u00e1ndonos con siete y dividi\u00e9ndolas en tres pilares diferentes: <strong>Mainstream, Specialties &amp; Goal Oriented y Seamless &amp; No Frills\u00bb,<\/strong> avanz\u00f3 Donatella Broglio, Head of Product Mainstream Division de Alpitour Group.<\/p>\n<\/div>\n<p>Por su parte, con Seamless &amp; No Frills el TTOO se dirige a un cliente<strong> \u00abmuy atento al precio, pero que quiere unas vacaciones diferentes, flexibles y din\u00e1micas, hechas a su gusto\u00bb<\/strong>, detall\u00f3 Broglio, que indic\u00f3 que estas siete marcas son las que han resultado de este proceso de reestructuraci\u00f3n de un total de doce, en el cual se ha apostado por aquellas que pod\u00edan ser m\u00e1s eficaces.<\/p>\n<p>\u00abCon estas siete marcas <strong>se ha intentado explicar al mercado cada una de ellas sin que haya duplicidades o mezclas\u00bb,<\/strong> resalt\u00f3 la directiva del turoperador, que precis\u00f3 la divisi\u00f3n por cada pilar, cada una dirigida a un segmento de clientes y con cat\u00e1logos especializados: Mainstream contar\u00e1 con las marcas Alpitour, Francorosso y Bravo; Specialties &amp; Goal Oriented con Turisanda 1924, Made y Presstour; y Seamless &amp; No Frills con Eden Viaggi.<\/p>\n<p>Asimismo, apunt\u00f3 que en cuanto a la touroperaci\u00f3n, Alpitour cuenta con una cuota de mercado del 30% en Italia, atendiendo a los segmentos B2B y B2C.<\/p>\n<p><strong>En su repaso a la trayectoria del grupo, desde su nacimiento en 1947<\/strong> y \u00absiempre ligado a Mallorca, con un primer vuelo ch\u00e1rter con hotel a finales de los 60\u00bb, destac\u00f3 momentos clave como la adquisici\u00f3n de Francorosso a finales de los 90, la creaci\u00f3n de la aerol\u00ednea Neos en 2010, o la adquisici\u00f3n del segundo TTOO italiano, Eden Viaggi, en 2018.<\/p>\n<h4>La estructura del grupo<\/h4>\n<p>Precisamente, <strong>la turoperaci\u00f3n supone el grueso de los ingresos del grupo vertical,<\/strong> seg\u00fan record\u00f3 Gin\u00e9s Mart\u00ednez, que desgran\u00f3 c\u00f3mo de los cerca de 2.400 millones de euros de facturaci\u00f3n logrados en el \u00faltimo a\u00f1o antes de la pandemia, en 2019, un 58% proced\u00eda de la turoperaci\u00f3n, un 20% de la aviaci\u00f3n, un 18% de Incoming y el 5% de gesti\u00f3n hotelera.<\/p>\n<p>As\u00ed, anunci\u00f3 que a partir de mayo, el grupo contar\u00e1 con 1.350 asientos semanales a Mallorca y Menorca, y 1.850 a Ibiza y Formentera desde los distintos aeropuertos italianos.<\/p>\n<p>Con respecto al segmento hotelero, aludi\u00f3 a las marcas <strong>VRetreats, dirigida al segmento de lujo<\/strong>, y VOIHotels, al vacacional, mientras que en Incoming, que se ocupa de la contrataci\u00f3n hotelera y la organizaci\u00f3n y gesti\u00f3n de servicios tur\u00edsticos en destinos para las divisiones del grupo, se integran <strong>Jumbo Tours, Alpitour Incoming y Sardegna.com<\/strong>. Asimismo, en cuanto a las agencias de viajes, subray\u00f3 c\u00f3mo Alpitour World cuenta en una <em>joint venture<\/em> con Costa Cruceros con Welcome Travel Group, <strong>la que es la mayor red de agencias de viajes italianas, con 2.500 puntos de venta.<\/strong><br \/>\n[\/vc_column_text][vc_column_text]<em>Fuente: <a href=\"https:\/\/www.hosteltur.com\/150788_asi-ha-reorganizado-sus-marcas-el-turoperador-alpitour.html\">Hosteltur<\/a><\/em><br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb 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column_border_style=\u00bbsolid\u00bb][vc_column_text] En los \u00faltimos a\u00f1os, el grupo vertical italiano Alpitour Group ha evolucionado adquiriendo una serie de compa\u00f1\u00edas y turoperadores, de modo&#8230;<\/p>\n","protected":false},"author":5,"featured_media":9407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[25],"tags":[],"class_list":{"0":"post-9405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-notas-de-prensa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed ha reorganizado sus marcas el turoperador Alpitour | Jumbo<\/title>\n<meta name=\"description\" content=\"Alpitur lanza el proyecto &quot;Trevolution&quot; para poner en valor el &quot;how know&quot; de las marcas ye identificar &quot;qu\u00e9 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