{"id":7762,"date":"2019-06-05T12:17:42","date_gmt":"2019-06-05T12:17:42","guid":{"rendered":"https:\/\/jumbotours.com\/?p=7762"},"modified":"2019-06-05T12:29:08","modified_gmt":"2019-06-05T12:29:08","slug":"jumbo-tours-today-8a-edicion","status":"publish","type":"post","link":"https:\/\/jumbotours.com\/es\/jumbo-tours-today-8a-edicion\/","title":{"rendered":"Jumbo Tours Today 8a edici\u00f3n"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb50″ bottom_padding=\u00bb0″ overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

Es clave contar con marcas diferenciadas que respondan a necesidades reales y distintas<\/h2>\n[\/vc_column_text][vc_column_text]\n

Javier \u00c1guila, presidente de Apple Leisure Group en Europa, adelanta los planes del mayor grupo tur\u00edstico de Estados Unidos para el continente europeo<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb10″ overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]Desde el pasado mes de diciembre, cuando Apple Leisure Group adquiri\u00f3 una participaci\u00f3n mayoritaria en Alua Hotels & Resorts, el grupo ampli\u00f3 su presencia en Espa\u00f1a a 16 establecimientos y a m\u00e1s de 4.000 habitaciones. Se trata de una operaci\u00f3n que forma parte de un plan con un objetivo: operar entre 30 y 35 establecimientos y entre 8.000 y 10.000 habitaciones en 2022 en toda Europa.
\nDe ello habla Javier \u00c1guila en esta entrevista, en la que asegura que el secreto para lograr una exitosa gesti\u00f3n de ventas se encuentra en \u201cidentificar y ser capaces de llegar a nuestro cliente objetivo a trav\u00e9s de todos los canales disponibles\u201d. En cuanto a la gesti\u00f3n de marca, cree que es clave contar con marcas suficientemente diferenciadas entre ellas \u201cy cuyos atributos est\u00e9n respondiendo a necesidades reales y distintas de diferentes grupos de clientes\u201d.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb5%\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column centered_text=\u00bbtrue\u00bb column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

Mucho m\u00e1s en la edici\u00f3n completa<\/h5>\n[\/vc_column_text][nectar_btn size=\u00bbjumbo\u00bb button_style=\u00bbregular\u00bb button_color_2=\u00bbAccent-Color\u00bb icon_family=\u00bbnone\u00bb url=\u00bb https:\/\/jumbotours.com\/jt_today_08\/?lang=es\u00bb text=\u00bbDescargar Pdf\u00bb margin_top=\u00bb20″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb50″ bottom_padding=\u00bb0″ overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text] Es clave contar con marcas diferenciadas que respondan a necesidades reales y distintas [\/vc_column_text][vc_column_text] Javier \u00c1guila, presidente de Apple Leisure Group en Europa, adelanta los planes del mayor grupo tur\u00edstico de Estados Unidos para el continente europeo [\/vc_column_text][\/vc_column][\/vc_row][vc_row…<\/p>\n","protected":false},"author":1,"featured_media":7773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[26],"tags":[],"class_list":{"0":"post-7762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jumbotours-today-es"},"yoast_head":"\nJumbo Tours Today 8a edici\u00f3n | Jumbo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jumbotours.com\/es\/jumbo-tours-today-8a-edicion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jumbo Tours Today 8a edici\u00f3n | Jumbo\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb50″ bottom_padding=\u00bb0″ overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text] Es clave contar con marcas diferenciadas que respondan a necesidades reales y distintas [\/vc_column_text][vc_column_text] Javier \u00c1guila, presidente de Apple Leisure Group en Europa, adelanta los planes del mayor grupo tur\u00edstico de Estados Unidos para el 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